The founding collection 01
REF. AN-01 · 39 MM / Rh-Bالنور
Emeralds. White diamonds. Black rhodium.
A divided dial. Concentric silver ribs. Emeralds on one side, diamonds on the other. Al Nur and Az Zalam share the same composition, then depart in light, texture and detail. These are design studies, not finished watches.
Natural emeralds occupy the left hemisphere of both founding pieces. The right hemisphere contrasts luminous natural white diamonds on Al Nur against deep natural black diamonds on Az Zalam.
EMERALD · WHITE DIAMOND · BLACK DIAMONDA vertical line of natural black diamonds runs from twelve to six. It gives both designs a shared centre, separating the emeralds from the contrasting diamond field.
NATURAL BLACK DIAMONDSThe design calls for solid 925 sterling-silver ribs to form concentric channels for the stones. Their relief, finish and setting must still be proven in physical samples.
925 STERLING SILVERThe raised sterling-silver ARTENUR signature is placed halfway between the hands’ centre and the upper inner edge of the dial. A small detail that fixes the balance of the whole.
RAISED STERLING-SILVER APPLIQUÉMove through six details of each original design, from the divided dial to the leather strap. Select a material, or let the study unfold.
Materials describe the intended design.
Physical samples and manufacturing tests remain ahead.
Slide between the two original designs. The emerald field is shared; white diamonds give Al Nur its contrast, while black diamonds deepen Az Zalam’s right-hand field.
Emerald and white diamond. Emerald and black diamond. Two distinct expressions of the same dial, shown here in their original design visualisations.
Emeralds, natural white diamonds and a vertical black-diamond spine held within concentric 925 sterling-silver ribs and a black-rhodium AETERNA 928 case design.
Natural emeralds meet natural black diamonds across the concentric 925 sterling-silver architecture, framed by a specular black-rhodium AETERNA 928 case design.
The collection is in development, not production. The selected case width is 39 mm, excluding crown and tube. AETERNA 928 is a case-alloy development recipe. Materials, finish, fit and water resistance still require physical qualification.
The following is a proposed qualification protocol, not a record of passed tests. The ambition is to examine visible components under 20× magnification; digital image zoom does not demonstrate that standard.
| Gate | System & Location | Failure Mode Guarded Against | 20× Inspection & Test Method | Acceptance Requirement & Evidence | Class |
|---|
The drawing is a beginning.
The workmanship must follow.
ARTENUR is being developed in Egypt, with the ambition to build local capability in silverwork, miniature stone-setting and leatherwork. The founding designs are the starting point for that work.
A Swiss automatic movement is intended for the founding collection. The ETA 2824-2 remains an engineering reference, not a verified donor. Case development, artisan samples and independent review must precede a physical release.
Territorial trademark clearance, stone-treatment disclosure frameworks and documented origin standards.
Egyptian 925 silver dial ribs, stone-setting samples, black-rhodium wear testing and raised-signature prototypes.
Validated bills of materials, rejection-yield allowances, Swiss calibre procurement and servicing reserves.
Candid hands-on inspection by independent watchmakers, gem-setters and accomplished private clients.
Life-size, raking-light and true 20× optical plates of the physical watches prior to any allocation.